After so many years, one of the most definitive boy bands of the 1990s attempts to revive their franchise. And the album they attempt to achieve such a goal is fittingly yet nevertheless cheesyly named "Never Gone". Apart from this slight annoyance, the album is on all fronts more than satisfactory.
The album opens with three great tracks. "Incomplete", the opening track, is hauntingly addictive. Then comes "Just Want You To Know", which as has been noted sounds Bryan Adam-ish, and just as good. "Crawling Back To You", the third track, seems to be a much welcomed return to old BSB ways, a ballad that reminds me of "Drowning" and "Shape of my heart".
For me, these three tracks is enough evidence that this album will stay on my Ipod for a long time. The remaining 12 songs (including 3 bonus tracks), still offer great music, but does not carry the same weight as those 3 first songs, which was also slightly disappointing. But alas, I ask for too much.
Compared to previous BSB albums, "Never Gone" sounds decidedly more mature. And the band members have also definitely matured, giving the songs enough weight with their voice talents. I saw one interesting argument that the songs might be even better if they were performed by one artist, instead of a group, because the contents–the hardships and struggles of love, life and etc.– seems slightly odd when performed by a group. But what the heck.
Though this is undoubtably an excellent album, whether it will revive BSB’s career or that of the whole boy band franchise remains to be seen. Trends have changed, and sticking to what now may seem as old school material might just lack the market potential. For better or worse, it’s a hip hop world now, and 90s music– however good it may be– may just sound a little out of style.
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